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la riche directions


42 total items

42 total items

Directions Hair Dye

Directions hair dyes give you the hair colours you want, but can’t find in your mainstream beauty stores.Finding the exact colour you want can be difficult, but with true to life products you can expect to rock the look you see in the picture. Trust in the quality behind Directions and know exactly which... more colour you’ll be getting.La RicheDirections hair dyes are all vegan and never tested on animals. The dyes are long lasting and vibrant and will work on most hair types. We do recommend pre-lightening your hair for more intense results.  less

Iron Fist

Iron Fist is the Loud, eye-liner obsessed crazy unicorn that hangs out in front of your local convenience store. You don’t want to look, but you can’t stop staring and wondering: Where did it come from, and why am I strangely attracted to it?We're a mythical beast that’s a mix of reckless love, attention... more whoring, and adventure hunting, created by necessity from the designers who birthed it from their creative brain-loins.Our fashion’s the stuff of dreams and nightmares, giving that insolent kick to fashion to move it forward. less

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