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Plum | Hair Colour


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Directions comes in 34 vibrant shades to help you create an amazing color rich look. All the hair colours of La Riche Directions are fully compatible with each other, which allow you to create limitless shades and designs! It comes in an 88ml tub with rescrewable lid. One tub will usually be sufficient for shoulder length hair - purchase two tubs for longer hair. Directions hair colour is not tested on animals and is vegan.

Directions dyes are long lasting, rich dyes that work well on most hair types.

To to get the best results we recommend that you only apply it to light/bleached hair. Semi-permanent hair dyes usually last between 4 and 8 washes, this depends on your hair type.

Quick Instructions:

  • Wash or wet your hair and pat dry
  • Apply Directions dye to your hair, spreading evenly with a tint brush or comb through
  • Allow to develop for at least 30 mins
  • Rinse out the dye until the water starts to run clear

Always carry out a patch test on your skin first to make sure that Directions dye is suitable for you.

All orders placed before 1pm AEST will be shipped out the same day.

AUS & NZ: FREE shipping when you spend over $89

We ship worldwide. Fully Trackable. Express available.

For our full shipping information please see here.

+Return Guarantee

We want you to love your new purchase! If for any reason you aren’t happy we make it easy to return your item to us.

We accept most items back for an exchange or store credit up to 30 days after you have received them.

For more information about our returns & exchanges, please see here.

Items marked as 'final sale' are unable to be returned for an exchange or credit.