About Us

Driving dark rebellion since 2006. TB has been around since the birth of online fashion providing a niche for the outsiders - those that go against the grain, wander off the path and live outside of the box.

We stock the best range of handpicked alternative and gothic awesomeness you will find. Whether you're a tumblr princess or festival babe, a goth gf, gutter punk, wiccan priestess or glamour whore - if it is alternative fashion and lifestyle then we got you! Clothing, shoes, jewellery, lingerie, makeup, hair dye, boots, homewares and accessories for those who wanna make a statement.

Witchcraft is our thing. We are passionate eclectic witches and carry a huge range of witchcraft and magical supplies such as cauldrons, spell candles, incense, resin, altar cloths, witch tools and kits. Lots of herbs and hand blended spell and magic components.

We carry tons of great designers and brands - Demonia, Current Mood, Arctic Fox, Killstar, Disturbia, Sourpuss, Restyle, Lime Crime, Blackcraft, Too Fast, Punk Rave, Manic Panic, Pleaser, and tons more. Along with these we are slowly building our own ranges of ethical, sustainable fashion and bath and body products. Our in-house brands Aether, and Witchcraft Skincare are both produced locally.

We seek out smaller independent designers and support and work with local independent businesses. This means we have the very best bleeding edge alternative fashion items, while supporting local industry and ethical brands who pay a living wage and use the most eco friendly materials and ingredients.

We support independent artists and print out free art postcards which we place in every order along with candy. We have a thriving community in our VIP group on Facebook where we interact and give special perks.

This is our passion. This is what we love doing and we genuinely care about your shopping experience. You are always welcome to call or email. Everyone who works here or is involved in Tragic Beautiful has the same desire and drive to bring the best items to you at the best possible price and with the best customer service you will find.