About Us

We stock the best range of handpicked alt awesomeness you will find. Whether you're a tumblr princess or a riot grrl, a gutter punk or a glamour whore - if it is alt fashion then we got u bb! Clothing, makeup, hair products, shoes, boots, home wares and accessories for those who live outside the box and wanna make a statement.

We carry tons of great designers and brands - Demonia, Current Mood, Arctic Fox, Killstar, Disturbia, Dreaming of Falling, Sourpuss, Restyle, Lime Crime, Sugarpill, Too Fast, Punk Rave, Manic Panic, Pleaser, and tons more.

We seek out smaller independent designers to bring you guys the very best bleeding edge alternative fashion items. You will see new brands and designs here first!

We wanna provide the very best online shopping experience, that's why when you shop with us you can be assured of:

  • 100% Safe and reliable!
  • 100% Satisfaction guarantee
  • Fast & friendly customer service
  • Fast, reliable delivery
  • Best pricing - we will price match
  • Hand picked lines from the best alternative collections
  • If for any reason you are unhappy we offer no problem returns

This is our passion. This is what we love doing and we genuinely care about your shopping experience. You are always welcome to call or email. Everyone who works here or is involved in Tragic Beautiful has the same desire and drive to bring the best items to you at the best possible price and with the best customer service you will find.

Join the Coven