La Riche Directions is an iconic UK hair colour brand who have celebrated 40 years of bringing colourful dye to the masses, all at an affordable price! Express yourself with at home DIY hair dye with a semi-permanent conditioning vegan and cruelty-free formula that also contains no ammonia, peroxide, or PPDs. Tragic Beautiful has all of their popular shades, including Midnight Blue, Carnation Pink, Flamingo Pink, Midnight Blue, Apple Green and Lilac, Pastel Pink, Silver and White Toner.
Directions Hair Colour: Bright Hair Dye On A Budget
Introducing Directions, the go-to brand for vibrant and long-lasting hair colours, now available at Tragic Beautiful. La Riche Directions brings you an extensive range of super bright, semi-permanent hair dyes that will transform your look and unleash your creativity. With an impressive selection of 48 colours, including reds, oranges, yellows, greens, blues, purples, and pinks, you can explore endless possibilities and create your own unique style.
What sets Directions apart is its exceptional colour payoff and longevity. These high-quality hair dyes are formulated to stand the test of time, retaining their vividness through multiple washes. Say goodbye to fading colours and hello to long-lasting vibrancy. Plus, Directions' hair dyes are free from ammonia, peroxide, and PPD, ensuring a gentle and nourishing experience for your locks.
Whether you're looking to make a bold statement with vibrant hues or add subtle highlights to your hair, Directions hair dye has you covered. With their extensive colour range, you can experiment with different shades and create stunning combinations that reflect your individuality. From fiery reds to electric blues, Directions empowers you to express yourself and make a striking impression.
With La Riche Directions hair colour' unbeatable quality, vibrant colours, and nourishing formulas, you can achieve the hair colour of your dreams without compromising on the health of your hair. Get ready to turn heads and make a bold statement with Directions.
Our Fave Directions Shades
With bright colours spanning across the hair colour rainbow, it can be hard to choose where to start. Be sure to pre-lighten your hair to maximise colour payoff and get the closest result to what you see in the tub. These are a few of our faves here at Tragic as well as a few of the most popular among our customers.
Let's start with some delightful pinks! Rose Red and Cerise are deep, violet-toned pink for those who want a soft alternative to bright red, and even works with darker hair! For those looking for something more kawaii, Pastel Pink is the way to go! Flamingo Pink is the perfect in-between: a bubblegum pink that shines bright and vibrant for those after a really bold statement. For those babes who love burgundy hair colour, we have Rubine Red.
If you want bright red or orange hair look no further. We love Tangerine: a red-toned orange, Pillarbox Red: your new favourite bright red hair colour. Our other favourites include Mandarin and Fire.
For those coveting mermaid hair, we have your new favourite green and blue hair colours. Apple Green is delightfully bright and looks amazing paired with other shades such as Alpine Green, and Spring Green to create an amazing ombre look. For bright blue hair dye, Lagoon Blue is a vibrant aqua that will have you looking ethereal and stunning!
To prep your hair or just achieve that coveted silver well, Directions also have excellent hair toners. The Silver toner is perfect for those looking for a silver-grey look, while White toner makes your locs snow white, which also works great to increase colour payoff for shades applied on top. Just be sure to have pre-lightened hair before applying toners as they will have no effect on dark hair.
So go ahead and live your rainbow mane fantasy!
How Long Does Directions Hair Dye Last?
This will depend on a number of factors: the condition of your hair and its type will absorb products differently, and certain shades may leave a permanent stain on light blonde hair. It's always best to ask a salon professional before trying out new products if you're worried about how it will affect your hair.
Will Directions Dye Work On Dark Hair?
For the most vibrant and bright results, it is best to pre-lighten hair before dying to achieve a shade closest to what you see in the jar. However, if your hair is quite dark and you want to avoid bleach, Directions has plenty of shades that will add a subtle tint to darker hair! It's best to choose darker shades such as Rose Red, Midnight or Alpine Green as lighter or pastel shades will compete with your natural hair colour and not show as well.
Does Directions Dye Work On Grey Hair?
No matter your shade, whether you be blonde, brunette or grey, everyone's hair is different. Some people with grey hair will find excellent coverage from Directions dye depending on how naturally porous your strands are. If you're unsure, it's best to try darker shades to start off with.
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