Directions

La Riche Directions is an iconic UK hair colour brand who have celebrated 40 years of bringing colourful dye to the masses, all at an affordable price! Express yourself with at home DIY hair dye with a semi-permanent conditioning vegan and cruelty-free formula that also contains no ammonia, peroxide, or PPDs. Tragic Beautiful has all of their popular shades, including Midnight Blue, Carnation Pink, Flamingo Pink, Midnight Blue, Apple Green and Lilac, Pastel Pink, Silver and White Toner.

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Pastel Blue Hair Dye-Directions-Tragic BeautifulPastel Blue Hair Dye-Directions-Tragic Beautiful
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Wisteria Hair Dye-Directions-Tragic BeautifulWisteria Hair Dye-Directions-Tragic Beautiful
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