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Ten years ago Tragic Beautiful was born as a one woman operation out of a home office in a lounge room. From the start the vision was clear - to source unusual and interesting alternative clothing from around the world and provide them to Australian buyers who had limited access to the awesome gear at the time.
The brand quickly became popular not just for the products, but for Mel’s above and beyond approach to customer service and desire to make every customer thrilled with their purchase. Soon TB had grown to 3 staff and expanded into a stand alone website.
Today, in its tenth birthday month, Tragic Beautiful operates out of a Brisbane warehouse employing a bunch of amazing people. Our vision has remained firm - to stay at the cutting edge of alternative fashion by carefully curating collections full of the absolute best of alt fashion from around the world. We genuinely value our alt community and customers.