Starting at the ground floor, Tragic Beautiful began at a kitchen counter; this is where Mel (Head Witch) who facing a tough pregnancy at the time - wove the first threads of our unique tapestry by creating the original Tragic fluffy leg warmers with all but $200. These early days coincided with the dawn of online shopping - fueled by a passion for the gothic and alternative, we envisioned a space where kindred spirits of the counterculture could find not just clothing but a true sense of belonging.
From trad goths to mallgoths, pastel goths, and the punks & witches - everything you see on our shelves has been selected or created with you in mind. Every brand we stock has been handpicked and carefully selected from alternative fashion staples such as Killstar, Punk Rave, Demonia, Restyle & Mary Wyatt to our in house brands - Hexxxed, The Haunted Mansion, Cold Black Heart, Hedge Witch Cottage, Gaia Regalia, Evil Eye cosmetics, Aether, Witchcraft Skincare and Queen of Cups.
Witchcraft is our thing. We are passionate eclectic witches and carry a huge range of witchcraft and magical supplies such as cauldrons, spell candles, incense, resin, altar cloths, witch tools and kits. Lots of herbs and hand blended spell and magic components. Here at Tragic – every witch is welcome: whether you’re a baby witch, witch-curious or experienced in the world of witchcraft & wicca – we ensure you’ll find all you altar wants & needs here along with our comprehensive Book Of Shadows blog where you will find spells, alter rituals and information on anything and everything witchy.
Community is everything to us, without you – we wouldn’t be here today. Every order you make at Tragic is more than just a purchase at some big business – we are a small team of less than 10 employees and every order we receive means we get to keep this entirely femme owned and operated space alive and thriving. We are so grateful for your support over all these years, if you haven’t yet – please join our VIP group on Facebook. It is the epicenter of our community - where we can share ideas, give you sweet sweet perks and give you head starts on sales & giveaways.
This is truly what we love doing and we genuinely give a f*ck about your shopping experience. You are always welcome to call or email or feel free to come say hello to us at our warehouse in Meadowbrook. Everyone who works at Tragic Beautiful has the same desire and drive to bring the best items to you at the best possible price and with the best customer service you will find.
Your happiness is paramount to us, If you ever have any problem with anything purchased from us, please contact us straight away so we can rectify the issue. Sometimes in online retail things do go wrong, in that case we have your back. We will always work to make sure your experience with Tragic Beautiful is 100% perfect.
Likewise if you loved your experience with Tragic Beautiful, we would love to hear about it! Please feel free to leave us some feedback on any or all of the following review sites
