Cats, coffee and satanism! Blackcraft Cult firmly believe that you don't need a god or an organised belief system in order to be a good person. Learn to hail yourself! The Blackcraft Cult brand was created out of an idea to motivate people in a positive light, outside of the realms of organised religion. They live by the ethos of kindness, gratitude, and positivity. The dark, goth, witchy style is all about self-empowerment, self-expression and personal freedom.