Demonia defines alternative footwear with its unique sense of style that adds a cutting-edge aesthetic to your shoe wardrobe. Originating in southern California, Demonia’s niche in the market was carved by providing specialty footwear for a broad range of subcultures. The brand is continually innovating new styles and refining older ones, to offer both core collections and fresh takes.
Use the style filters in our menus and collections to find the perfect platform for the next festival ‘fit, or scroll through the comfy and cool platform sneakers, slides, creepers and heels. No matter your personal alt aesthetic, your counter-cultural closet is incomplete without at least one pair. From the slightly non-conforming to the truly gothic to the really out there, the Demonia collection is extensive with plenty of options to help you stand out in an ocean of bland everyday footwear.
We stock a range of Demonia platforms that are available for immediate shipping, as well as an extensive collection that will arrive at our warehouse within 5-7 days of ordering.
Demonia uses US sizing, so check the chart to compare to your usual shoe size. We advise buying the same size or a size up depending if your feet are bigger or smaller – eg: if you are an Australian size 9, and you sometimes fit into Australian size 8 heels, then we recommend you get a US size 9. However, if you are a large Australian size 9 and you can sometimes fit into size 10, then we suggest getting a size 10 US. If the shoes are a little roomy but otherwise comfortable, add soft inserts and you’ll have the comfiest boots ever! If the fit is uncomfortable though, easy returns and exchanges are available. Feel free to contact us here or on social media if you need individual help with your sizing.
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Pin Up Couture can sometimes run a little small so we advise buying the same size or a size up depending on if you are a big or small size. If you are a size Australian 9, and you sometimes fit into size Australian 8 heels, then we suggest getting a size 9 US. But if you are a large Australian 9 and you sometimes fit into size 10, then we suggest getting a size 10 US.