Life's too short for dull hair! From vivid reds and pinks to bright copper and purple, we have what you need. Stocking the best cult hair dye brands like Manic Panic, Crazy Colour and La Riche Directions means we have the hugest range of the brightest shades you can imagine, so all you need are a few ideas and an open mind!
As an environmentally conscious company, all hair products we stock are vegan and cruelty free. Because they're also made from the highest quality ingredients to nourish your hair, you can colour with a conscience!
The key to maintaining bright shades of hair dye is a good base and the right aftercare. Always pre lighten your hair to the lightest level possible to get the closest result to what you see in the bottle. You can do this with any of our bleach kits, which contain all you need to do this at home. Be sure to wash with the coldest water you can stand to prevent dye leeching, and extend the time between washes with dry shampoo so you can shine as bright as you can for as long as possible!
This depends on what your hair likes! Different formulations will work differently for everyone, so the best way to find out is to dip your toe in and have a go. All of our brands have received excellent feedback from our customers who use them on the regular-Manic Panic has been keeping things crazy for over 40 years, Lime Crime has a gorgeous range of beloved unicorn dye and La Riche Directions has the biggest range of affordable bright shades around!