Lime Crime Lime Crime is known for creating colourful trends and innovations. From their famed Velvetines, one of the first liquid matte lipsticks, to the best-selling Venus palettes which started the reddish grunge rage, to award-winning Unicorn Hair Colour. They have multiple amazing palettes and collections with Sunkissed Collection the latest which includes a freckle pen. Certified vegan and cruelty-free. After all, they are the makeup for unicorns.