Antique Mauve is one of Direction's brand new shades! It's a smoky purple perfect for achieving coveted grey locks or a soft pastel purple.
It is best used on bleached hair-to achieve the closest colour to that seen in the tubs it is best to lighten to the lightest level possible. Try combining it with Directions' other purples to deepen the purple tones, or pre-tone using White Toner for maximum colour payoff!
All Directions shades are cruelty free and vegan with a formula designed to condition and nourish your locks.
All orders placed before 11am AEST will be shipped out the same day.
AUS & NZ: FREE shipping when you spend over $89
We ship worldwide. Fully Trackable. Express available.
For our full shipping information please see here.
We want you to love your new purchase! If for any reason you aren’t happy we make it easy to return your item to us.
We accept most items back for an exchange or store credit up to 30 days after you have received them.
For more information about our returns & exchanges, please see here.
Items marked as 'final sale' are unable to be returned for an exchange or credit.